Marketing phases

Phase 1: Establishing credibility and strategic foundations

Objective: Obtain initial financing and the support of leading investors and advisers to establish the company's credibility and lay solid foundations for future growth.

Key Elements:

  • Targeted investor awareness: Implement a direct outreach program to engage with key potential investors and influencers in the crypto and investment communities. Achieved through presentations and direct discussions.

  • High-impact networking: Leverage key fintech and blockchain events for networking, securing speaking engagements for key team members to establish thought leadership.

  • Building strategic partnerships: Form alliances with reputable ICO consultants and specialist Web3 marketing companies to improve campaign structure and delivery effectiveness. Engage with leading PR agencies to create a compelling media presence that effectively communicates BANGK's vision. Engage with leading ICO listing platforms and influencer agencies.

Phase 2: Engage key communities to build a strong and committed BANGK community

Objective: To cultivate a strong and active community around BANGK's vision and offering, based on both organic and rewarded community behaviour.

Key Elements:

  • Multi-channel community strategy: Develop and execute a community management plan that spans various social networking platforms with Telegram as the focal point to create a deeply engaged community.

  • Influencer collaboration: Identify and collaborate with key influencers in the crypto world who align with BANGK's ethos, using both organic mentions and sponsored content.

  • Content marketing strategy: To accelerate the creation and distribution of engaging and informative content that positions BANGK as a leader in ethical and innovative blockchain financial solutions. Part of the strategy aims to generate traffic to the site's blog in order to improve its SEO.

Phase 3: Extending reach and converting interest during the ICO

Objective: To optimise participation in the BANGK ICO by expanding marketing strategies (including targeted paid campaigns, using the strength of the community to increase organic reach).

Key Elements:

  • Organic marketing strategies: Implement the sponsorship program, community contributions, airdrops and ambassador programs to increase user engagement and extend reach.

  • Partnerships with influencers: Activate collaborations with serious crypto influencers on various platforms to improve visibility and credibility.

  • Content marketing: Utilise free publication platforms such as Medium and Quora, supplementing with sponsored articles on specialist sites and maintain active engagement on social networks.

  • SEO strategy: Intensify SEO efforts by maximising inbound and outbound links, and increase the frequency of blog posts to improve organic search engine rankings.

  • Paid advertising: Launch PPC (Pay Per Click) campaigns on Google Ads and Facebook Ads, targeting audiences interested in ICOs and blockchain projects. In addition to traditional advertising networks, BANGK will also use advertising networks specialising in cryptocurrencies.

  • Referencing on ICO sites: Advertise the listing on leading ICO referencing sites to increase visibility with potential investors.

  • Mailing campaigns: To activate or reactivate potential investors whose e-mail addresses were obtained during the previous phases.

BANGK is a living organism, constantly evolving. Its marketing team, always in tune with the latest trends, will continuously drive this ongoing improvement. How does one stand out in such a competitive space as cryptocurrencies? By placing ethics and boldness at the heart of its strategy. This approach is far from just a slogan; it is the gravitational force that guides BANGK. By choosing this path, BANGK won't just follow the trends—it will anticipate them. This financial model is the result of numerous innovations and proven successes adopted over the past years. Its holistic approach will enable BANGK to achieve its current goals and become a sustainable and renowned brand in the fintech landscape. Promising prospects for investors who value responsible business practices.

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