Segmentation of potential users

Overview

BANGK's customer segmentation strategy is designed to align with the different phases of its market entry, from the pre-ICO phase to the public ICO phase and beyond. By understanding and targeting its specific user groups based on their investment habits, familiarity with crypto-currencies and geographical location, BANGK aims to maximise interest in its services and adoption of its solutions.

Pre-ICO phase and private sales

Target audience : Professional investors and influential figures in the crypto and investment fields. These are generally well-informed about ICOs and on the lookout for investment opportunities.

Strategy : Use targeted networking, direct engagement and exclusive presentations to reach this narrow demographic. Build strategic partnerships with advisors who already cater to this segment.

Public ICO phase

Target audience : Broadening the scope to include cryptocurrency enthusiasts and investors in general who are motivated by positive-impact investments. This phase aims to attract a wider audience who appreciate innovation in finance or are looking for investment opportunities.

Strategy : Leverage wider marketing campaigns, advertising campaigns, social networks, specialist crypto forums. Focus on BANGK's value-added propositions, such as ethical investment opportunities, participatory governance, access to a complete financial ecosystem and advanced DeFi features.

Geographic targeting

Scope of application : The aim is to reach an international audience while complying with local regulations. The list of authorised countries is currently being drawn up, and strategic market entries are planned on the basis of regulatory compliance and market potential.

Strategy : Adapt marketing efforts to local regulations and cultural preferences, ensuring that all communications are localised and relevant. The initial focus is on the European market. In the longer term, the opening up of the global market will be strategically planned to conquer regions looking for profitability, transparency and security.

Profile of the ideal investor: a pioneer in decentralised finance

The current forecast: BANGK's initial investors are expected to be savvy individuals, aged 18 to 45, with a strong passion for cutting-edge technologies and a particular interest in cryptocurrency innovations. These pioneers of decentralized finance are looking for bold projects capable of redefining the landscape of the digital economy.

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