Market analysis

Section Summary

BANGK is emerging at a key moment, benefiting from the growth of cryptocurrencies and the demand for sustainable investments. Some key points:

  • The rapid increase in cryptocurrency holders, reaching 580 million in 2023 and up to 900 million in 2024.

  • Substantial growth in the market capitalisation of cryptocurrencies, exceeding $1.4 trillion by 2023.

  • The potential of the market for tokenised assets, estimated at 16,000 billion dollars by 2030.

  • Strong demand from institutional investors for tokenised assets, with 91% ready to invest.

  • Growth in ESG investments, with $33.9 trillion in assets under management expected by 2026.

  • Low confidence in the traditional banking sector, providing an opportunity for BANGK to promote transparency and ethics.

  • The growing adoption of blockchain and cryptocurrencies, with favourable regulations and increased demand for ESG investments and tokenised assets.

Why now?

An introduction at a pivotal moment

In the complex landscape of financial and technological innovation, BANGK is emerging at a pivotal moment, ideal for harnessing the momentum of the exponential growth of cryptocurrencies, the burgeoning market for tokenised assets and the growing demand for ethical and sustainable investments.

The increase in cryptocurrency holdings and growth in their market capitalisation

The number of cryptocurrency holders reached 580 million in 2023 and is expected to be between 700 and 900 million in 2024 (crypto.com, 2023). This rapid increase is indicative of a global shift towards digital currencies. Added to this trajectory is a substantial increase in the total capitalisation of the cryptocurrency market, which already reached more than $1.4 trillion in 2023 (crypto.com, 2023). This market appears to be reaching maturity for innovative financial solutions based on blockchain.

The emergence of tokenised assets

At the same time, the tokenised Real-World Assets (RWA) market is expected to reach $16 trillion by 2030 (crypto.com, 2023). This highlights the untapped potential of integrating traditional assets into the blockchain world, formidable for its efficiency and transparency. This interest echoes that of institutional investors: 91% of them are ready to invest in tokenised assets to embrace new forms of investment that combine security and innovative potential.

Growth in Environmental, Social and Governance (ESG) investments

The landscape of responsible investment, based on environmental, social and governance (ESG) criteria, is also experiencing unprecedented growth, with $33.9 trillion in assets under management expected by 2026 (PWC, 2022). This growth reflects a broader societal shift towards investments that not only generate financial returns, but also make a positive contribution to society and the environment.

The challenges of traditional banking, an opportunity for BANGK

The traditional banking sector is struggling to maintain the trust of its customers and to meet their constantly evolving expectations. Only 27% of Americans express confidence in the banking system (Gallup, 2022), and a significant proportion of the population in France, Germany and the UK have moderate or low confidence in their traditional banks (Edelman, 2023). This lack of trust is an opportunity for BANGK to introduce a new banking paradigm that prioritises transparency, ESG efforts and user empowerment.

Conclusion: the essential launch of BANGK

In this context, the arrival of BANGK is not only timely, it is essential. It represents the convergence of emerging trends and growing demands for a financial system that is inclusive, transparent and aligned with the values of its users. By offering a platform that seamlessly combines the worlds of traditional banking, decentralised finance and sustainable investment, BANGK is poised to redefine the future of finance at a time when the world is ready to embrace change.


Contract preparation and adoption

To date, BANGK's entry into the market could not be more timely. As previously mentioned, the sectors in which BANGK engages are reaching maturity, providing a prime opportunity for innovative financial solutions that leverage blockchain technology and ethical investment strategies.

The growing adoption of blockchain and cryptocurrencies

Blockchain technology is becoming increasingly widely accepted, not only by technology enthusiasts but also by traditional institutions. A growing adoption that makes it relevant to a much wider audience than crypto-experts. Every day, DeFi and cryptocurrencies are gaining in interest from the general public and are increasingly posing as a way to fight inflation. At the same time, the global regulatory environment is increasingly favourable to innovations in this field. This development is essential for BANGK. It allows it to operate within a clear legal framework and to extend its field of action to new markets and demographic segments.

The growing importance of ESG investments

The growth of ESG investments marks a shift towards sustainable and responsible financial practices. Investors are now focusing not only on financial returns, but also on the positive impact on society and the environment. This trend aligns perfectly with BANGK's commitments and positions it at the forefront of a market that values transparency and sustainability. By integrating ESG principles into its investment strategies, BANGK attracts ethically minded investors and gives itself a strong competitive advantage.

As public awareness and regulatory standards evolve, BANGK's proactive stance on ESG issues :

  • Enhance it's reputation

  • Boosts investor confidence

  • Supports long-term growth

The revolutionary potential of tokenisation of real-world assets

The revolutionary potential of tokenising Real World Assets (RWAs) using blockchain technology marks a paradigm shift in investment practice. This innovation promises to radically simplify access to high-value assets, such as wind farms or bioenergy facilities, traditionally reserved for large institutional investors. By enabling fractional ownership, tokenisation democratises investment and opens up opportunities on global markets. It makes cross-border transactions easier and more profitable, without the usual regulatory and logistical hurdles.

What's more, the immutable nature of blockchain ensures that all transactions are transparent, secure and verifiable, greatly enhancing trust and reducing the risk of fraud.

This development is also helping to modernise and simplify asset management. Smart contracts, which automate numerous processes such as income distribution and contractual obligations, can reduce the costs and time associated with traditional intermediaries.

Similarly, the ability to convert traditionally illiquid assets into tradable securities considerably boosts market liquidity and enables the value of tokenised assets to be assessed in real time.

Despite the nascent stage of the market with limited competition, BANGK is ready to position itself on this emerging and promising trend. Its innovative platform is poised to capture a substantial share of this fast-growing sector, establishing BANGK as a market leader in tokenised assets.

BANGK's adaptive approach ensures that as the market evolves, its offerings will continue to meet the needs of a diverse customer base - from blockchain enthusiasts to traditional bank customers - driving widespread adoption and sustained growth. This skilful blend of cutting-edge technology and familiar banking services will enhance user convenience, broaden their appeal to the platform, and encourage wider uptake across different market segments.


Références

crypto.com (2023). Récupéré de https://crypto.com/company-news/global-cryptocurrency-owners-grow-to-580-million-through-2023

crypto.com (2023). Récupéré de https://contenthub-static.crypto.com/wp_media/2023/12/2023-Year-Review-and-2024-Year-Ahead-2.pdf

Boston Consulting Group (2023). Récupéré de https://crypto.com/research/2023-review-2024-ahead

Coinmarketcap (2024). Récupéré de https://coinmarketcap.com/

Coingecko (2023). Récupéré de https://www.coingecko.com/research/publications/crypto-legal-countries

Statista (2023). Récupéré de https://fr.statista.com/outlook/fmo/digital-assets/cryptocurrencies/worldwide

Bitfinex.(2023). Récupéré de https://blog.bitfinex.com/wp-content/uploads/2023/12/Bitfinex-Alpha-85.pdf#page=41

Grandviewresearch (2023). Récupéré de https://www.grandviewresearch.com/industry-analysis/decentralized-finance-market-report

Samaties, P. (2023, October 13). Récupéré de https://www.rolandberger.com/en/Insights/Publications/Tokenization-of-real-world-assets-unlocking-a-new-era-of-ownership-trading.html

Adnan, M., Kumari, R., & Negi, J. S. (2022). Récupéré de https://www.researchgate.net/publication/363325456_ADOPTION_OF_CRYPTOCURRENCY_A_NOVEL_ENTRANT_TO_ASSET_CLASS_MEASURING_THE_PERCEPTION_OF_MILLENNIALS

PWC (2022). Récupéré de https://www.pwc.com/gx/en/financial-services/assets/pdf/pwc-awm-revolution-2022.pdf

Coingecko (2024). RRécupéré de https://www.coingecko.com/en/categories/decentralized-finance-defi

Dune (2024). Récupéré de https://dune.com/queries/2972/5739

Gallup (2022). Récupéré de https://news.gallup.com/poll/394283/confidence-banks-remains-low-amid-economy-challenges.aspx

Edelman.(2023). Récupéré de https://www.edelman.com/sites/g/files/aatuss191/files/2023-03/2023 Edelman Trust Barometer Global Report FINAL.pdf

Bain (2023). Récupéré de https://www.bain.com/insights/customer-behavior-and-loyalty-in-banking-global-edition-2023/

Last updated